Color from Tamarahco Hen Productions on Vimeo.

Claiming pink for himself, the presenter argues that gender associations with color are arbitrary and limiting.

Key words-phrases: color associations, gender, ransel, pink, gay


SUPPLEMENTARY:

Marketing to Men (Ms Mag, re. color clip):
msmagazine.com/blog/blog/2012/01/04/marketing-by-masculinizing-the-feminine/

Little Girl on Marketing:
youtube.com/watch?v=-CU040Hqbas (1 min.)

Lego and gender: youtube.com/watch?v=CrmRxGLn0Bk&sns=fb

(text) Selling Pink:
packaginggirlhood.com/excerpts.html#pink
(f/ Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes,
amazon.com/Packaging-Girlhood-Rescuing-Daughters-Marketers/dp/0312370059/ref%3dsr_1_1?ie=UTF8&qid=1325236382&sr=8-1)

No 'her' or 'him'; preschool fights gender bias
news.yahoo.com/s/ap/20110626/ap_on_re_eu/eu_fea_sweden_gender_neutral_tots (text)

J.Crew Ad Stirs Up Controversy with Pink Nail Polish
(6 min. video clip)
moms.today.com/_news/2011/04/12/6458726-jcrew-ad-stirs-up-controversy-with-pink-nail-polish

My Princess Boy
youtube.com/watch?v=tGdx8yPybGI
(10 min. TV clip)

My Princess Boy
npr.org/templates/story/story.php?storyId=132652507
(18 min radio clip)
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