Men do not Equal Sweets from Tamarahco Hen Productions on Vimeo.

According to the presenter, many Japanese men are reluctant to eat sweet food, because of its association with femininity. This reluctance, however, is fast disappearing, and this, the presenter argues, is good for both men and society. Watch and find out why.

Key words-phrases: 'soshokukei danshi' (herbivorous men), 'nikushokukei' joshi' (carnivorous women), Takei Emiko, "Shoko to Gender," Morioka Masahiro, "Soshokukei Danshi no Ren-ai Gaku," Ushikubo Megumi
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